How does an organization attract quality candidates?
How much effort and thought has gone into the kind of marketing assets a hospital or clinic creates to enhance the experience?
We are all very sophisticated consumers of media and therefore anything that looks amateur or has a poor user experience says far more about a business than perhaps you might like people to know.
Attraction is very important. The average concentration span for something new is fewer than 8 seconds.
So how do you create a document or video that will be immediately attention-grabbing. It takes investment and also the right people that understand your business and its specific needs.
Consider also that the drop-off rate within the application process is huge: 80% to be exact.
Think of the time, effort and money that will cost a clinic or hospital.
Planning an approach and backing it up with really professional and engaging publicity materials is a very good start. If you lose the battle in the first skirmish you will have lost a potential candidate forever.
OUR TOP TIPS ARE:
Clearly define the role.
Ask people what qualities are required and what the team feels about the next hire.
Be personable, be real but be enthusiastic about your opportunity. Do basic things like ensure keywords are appropriate and visible.
Check the material. Make sure it’s both factually accurate and up to date
Make every marketing asset attractive and provocative for potential applicants.
The job search process is a two-way relationship. Potential candidates want to know what beneﬁts working with you will have for them. This is a shift in emphasis from the past for sure.